A digital identity is the body of information about an individual, organization or electronic device that exists online.
Unique identifiers and use patterns make it possible to detect individuals or their devices. This information is often used by website owners and advertisers to identify and track users for personalization and to serve them targeted content and advertising.
A digital identity arises organically from the use of personal information on the web and from the shadow data created by the individual’s actions online. A digital identity may be a pseudonymous profile linked to the device’s IP address, for example, or a randomly-generated unique ID. Digital identities are seen as contextual in nature since a user gives selective information when providing authentication information.
Examples of data points that can help form a digital identity include:
Username and password
Purchasing behavior or history
Date of birth
Social security number
Online search activities, such as electronic transactions
Because a profile often includes aspects of a person’s actual identity, digital identities come with privacy and security risks, including identity theft. Pseudonymous profiles can also yield an individual’s identity through cross-site data analysis. While passports and licenses identify users in real life, the inclusion of such personally identifying information (PII) online may pose more risks than benefits for the user. Several authentication and authorization systems have been explored, but there is still no standardized and verified system to identify digital identities.
One of the things I love about the internet is the way it allows people to connect through one specific interest in a world where otherwise they would never cross paths. Take this screen shot of the opening page of Instagram’s feed on #art today, for example. All sorts of different media and styles, and tomorrow or even half an hour hence, t will look completely different. But people have decided to put the incredibly generic hashtag ART on 439 million uploads as of 10.41 am on December 13th 2018.
Hashtags are strange beasts. They first appeared in 2007, as a way of organising what was already an overwhelming amount of information online into something manageable. https://www.hashtags.org/platforms/twitter/history-of-hashtags/ It is a form of indexation, but not one with any agreed taxonomy or hierarchy, and like so much on the internet, it works from the bottom up. Each time a person posts something, they can decide whether to add hashtags and how many to add, using any combination of words they choose. It is disorderly but works in its aim as a search mechanism to sort what is of interest from what is not. However, it is in no way whatsoever comprehensive.
Google search for #art and art bring up much the same stuff as does hashtag and #hashtag. Has Google assimilated hashtags into its search profile.?ALSO, is what I see different from what someone else sees. With analytics going through all of my searches, it is not a reach to assume that I am being shown what Google calculates will be what I want to see.